Enlarge / The iPhone 13 mini. (credit: Samuel Axon)
Alongside the announcement of the iPhone 15 and iPhone 15 Pro, Apple quietly ended the iPhone 13 mini's run today. That marks the end of life for arguably the best premium small phone designed for one-handed use.
It's not a surprise, of course. It became clear shortly after the launch of the first iPhone with the "mini" label—the iPhone 12 mini—that it wasn't selling that well. Market research has consistently shown that most users want bigger screens and batteries, which are incompatible with a smaller phone.
Further, the mini split the small-phone market with the much cheaper iPhone SE—even though the mini offered drastically improved features, like an OLED screen and better cameras.
Read 7 remaining paragraphs | Comments
Enlarge / The iPhone 13 mini. (credit: Samuel Axon)
Alongside the announcement of the iPhone 15 and iPhone 15 Pro, Apple quietly ended the iPhone 13 mini's run today. That marks the end of life for arguably the best premium small phone designed for one-handed use.
It's not a surprise, of course. It became clear shortly after the launch of the first iPhone with the "mini" label—the iPhone 12 mini—that it wasn't selling that well. Market research has consistently shown that most users want bigger screens and batteries, which are incompatible with a smaller phone.
Further, the mini split the small-phone market with the much cheaper iPhone SE—even though the mini offered drastically improved features, like an OLED screen and better cameras.
Read 7 remaining paragraphs | Comments
September 13, 2023 at 02:55AM
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