Enlarge / Looking sharp.
At this point in the history of tech product marketing, consumers generally know what it means when a company sticks the word “Pro” at the end of a device name. From iPads and AirPods to the Microsoft Surface and Galaxy Watch, “Pro” models generally offer the same underlying device and core platform with a few “nice to have” top-of-the-line features for enthusiast users who want the best experience.
To get those Pro features, consumers generally have to pay a “Pro premium” of somewhere between 25 to 60 percent over the most expensive “non-Pro” model of the same product. Even the biggest Pro-version outliers we could find in the tech world barely top a 100 percent increase over their non-Pro progenitors.
Despite the name, the Meta Quest Pro doesn’t really belong in the same marketing universe as these previous “Pro” products. Meta’s new standalone VR headset costs $1,500 at launch, a whopping 275 percent more than its $400 predecessor, the Meta Quest 2 (which has sold quite well for its still-young market segment). The premium increases to a full 400 percent if you compare the Quest Pro to the $300 Meta was asking for a Quest 2 just a few months ago.
Read 40 remaining paragraphs | Comments
Enlarge / Looking sharp.
At this point in the history of tech product marketing, consumers generally know what it means when a company sticks the word “Pro” at the end of a device name. From iPads and AirPods to the Microsoft Surface and Galaxy Watch, “Pro” models generally offer the same underlying device and core platform with a few “nice to have” top-of-the-line features for enthusiast users who want the best experience.
To get those Pro features, consumers generally have to pay a “Pro premium” of somewhere between 25 to 60 percent over the most expensive “non-Pro” model of the same product. Even the biggest Pro-version outliers we could find in the tech world barely top a 100 percent increase over their non-Pro progenitors.
Despite the name, the Meta Quest Pro doesn’t really belong in the same marketing universe as these previous “Pro” products. Meta’s new standalone VR headset costs $1,500 at launch, a whopping 275 percent more than its $400 predecessor, the Meta Quest 2 (which has sold quite well for its still-young market segment). The premium increases to a full 400 percent if you compare the Quest Pro to the $300 Meta was asking for a Quest 2 just a few months ago.
Read 40 remaining paragraphs | Comments
October 28, 2022 at 09:08PM
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